We are working with our global manufacturing client to hire a dynamic Strategic Marketing / Product Manager who will lead portfolio strategy, segmentation, and brand growth across multiple automotive service channels. If you're a big‑picture thinker with strong execution skills and a passion for driving above‑market growth—this role is for you! 🌟

💼 What You’ll Do

Develop and execute growth strategies for a multi‑brand business unit.
Lead Voice‑of‑Customer initiatives to uncover market needs and opportunities.
Drive portfolio segmentation + brand strategy to achieve sustainable growth.
Partner with R&D on new product development—from business case to launch.
Lead marketing communications, sales tools, and campaign execution.
Build benchmark criteria to measure marketing effectiveness 📊
Own strategic pricing models for the business unit.
Collaborate with Technical teams to create training programs for distributors, sales teams & end users.
Coach, mentor, and elevate marketing capabilities across the division.
Lead market research + intelligence efforts to support strategic decisions.
Champion continuous improvement initiatives across the business.

🧑‍🤝‍🧑 Leadership

This role includes managerial responsibility and will influence cross‑functional teams.

🎓 What You Bring

Bachelor’s in Engineering, Science, or Business (MBA preferred).
10+ years experience, with at least 5+ in B2B environments.
Market growth and expansion experience (chemical industry preferred).
Automotive aftermarket experience a plus 🚗
Proven success leading product strategy, VOC, and product launch initiatives.
Strong financial, planning, forecasting & analytical skills.
Excellent communication, influencing & negotiation abilities.
Ability to manage multiple complex priorities simultaneously.
Competitive insights experience preferred.
Willingness to travel up to 30%. ✈️

🏢 Work Environment

Standard office environment
40 hours per week

Jobs in Lakeland

Strategic Product Marketing Manager

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